About Avyres

Silver Strand, Donegal, Ireland — where Avyres was born.

Our Story

Avyres was born from a simple truth: the people who care for us deserve better.

The idea began on the west coast of Ireland, walking the length of Silver Strand in Donegal. Two brothers - one a dentist, the other an entrepreneur - talking not about fashion, but about frustration. About long days, responsibility, precision, and pride in one's work - and how none of that was reflected in what medical professionals were expected to wear.

For years, Gabriel searched for alternatives to traditional scrubs. He layered garments from different brands, adapted non-clinical pieces, and compromised where he could - not out of vanity, but because nothing available was truly designed for the realities of modern medical practice. The clothing never aligned with the standards of his work, the environment he operated in, or the confidence he wanted to project.

That conversation became a conviction.

For decades, medical professionals have carried extraordinary responsibility while wearing garments treated as disposable, purely functional, and devoid of design intent. Scrubs were never designed to reflect skill, pride, or excellence - and we knew that had to change.

Avyres is the first fashion house dedicated exclusively to the medical profession.

Rooted in Ireland and shaped by European craftsmanship, we merge the precision of tailoring with the uncompromising functionality clinical environments demand. Every piece begins with the wearer - the consultant, the dentist, the surgeon - professionals who move from patient to patient with focus, sensitivity, and purpose.

We design with intention.

Our garments are developed using premium European fabrics selected for durability, comfort, and longevity. Our silhouettes are created by designers with experience at some of the world's most respected fashion houses, including Alexander McQueen, Molly Goddard, Christopher Kane, Marc Jacobs, Religion and others - bringing true fashion discipline into a space that has long been overlooked.

Each piece is produced in ethical European ateliers where craftsmanship, detail, and respect for process still matter.

Avyres is more than clothing - it's a symbol of professionalism elevated.

A quiet confidence. A considered presence. A new standard in medical wear that aligns with the dignity of the work itself.

At the heart of the brand is VRS Care - our lifetime support program. If a garment ever needs attention, we repair or replace it. Because true sustainability is not a slogan; it is a commitment to longevity, responsibility, and respect for those who invest in our work.